With the highly anticipated change in title sponsorships going into 2024, the RB team has emerged with a new identity and engaging media strategy that leaves us wanting more.
What has stood out to me so far this season has been seeing the collaboration of the title sponsors come to life through social channels. The industry-leading brand marketing of Visa Cash App, paired with the trailblazing content style from Red Bull, has given this team a unique identity and one to watch on social media. In 2023, YPulse ranked Partner Visa Cash App number 5 as Gen Z’s most trusted brand. With over two hundred million downloads so far, Cash App is an undeniable leader in brand marketing, specialising in reaching and engaging new audiences. Just six races into the season, we have already seen the unique flare of their brand marketing with the team.
Here are two things that I have noticed the team is doing differently and that other teams should steal.
Garage Radio Playlist
The team has introduced a garage playlist on social media that comes out ahead of race weekends. It features songs suggested by their social audience and helps build excitement for the weekend ahead. This makes perfect use of driver Daniel Ricciardo‘s fan base, which already anticipates a “top 3” song from the Aussie.
Our Story, Your Lens
This season, this team has also debuted their “Our Story, Your Lens” promotion. During select races this season, VCARB gives photographers and videographers a unique opportunity to join the team and work alongside them. You can enter on the team’s website for zero cost.
We still have much more of the season to go, and I cannot wait to see what else the team has in store!
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