VEVO ANNOUNCES LAUNCH OF NEW ORIGINAL CONTENT SERIES “ROUNDS”

Vevo, the world’s largest music video platform, has announced the launch of ROUNDS with new videos of Headie One’s “Both” and “Home”. This original performance franchise is the sister series to Vevo’s “Ctrl”, which recently launched in the US with A$AP Ferg and Rick Ross. The following months will see the release of performances from Aitch, Lefa, A2 and more.

 ROUNDS will service the ever-growing urban scene in Europe by highlighting cutting-edge musicians, both emerging and established, who are currently impacting hip-hop, rap and R&B. Artists are captured in performance, with Vevo cameras using a revealing 360-degree portraiture effect. As these genres continue to evolve, ROUNDS will shine a deserving spotlight on those whose work demands attention, allowing Vevo to work with a range of UK and European artists.

 Tottenham, London’s Headie One is known for his unwavering vocal flow with stylings of trap and drill. He made his first appearance on the scene in 2010 on “Wood Green Diss” and “Youngers from Farm” with fellow North London drill artists Young Josh and Mad Stan. In July 2017, he put out the mixtape,Drillers x Trappers with collaborator RV. Headie returned in 2018 with his debut solo release The One, and sophomore effort The One Two that same year.

 Most recently, Headie One dropped Drillers x Trappers II, as well as his new single “Both,” sampling Ulta Nate’s “Free.” “Both” impressed fans and media alike, being praised by Complex as “a promising development from a rapper who continues to outweigh expectations” and “fierce and effortless” by GRM Daily. Catch Headie One live on tour through November, and keep up with original content from the best global talent on YouTube.com/Vevo.