Vevo and Amber Mark Release Live Performance of “What If”


Vevo announces the release of Amber Mark’s live performance of “What If.” One of Vevo’s 2019 Artists To Watch, Amber Mark is the genre-splicing polymath that music needs right now. Based in New York but raised across Europe and Asia, Mark weaves her deep knowledge of international styles into a stunning musical tapestry, revealing new intricacies with every listen. Adding to the unique magic is the fact that Mark writes and produces all of her music herself. “I enjoy working alone because I can be the most creative,” she explains, “there’s no compromising.”

 When asked about “What If,” Mark says, “‘What If’ is as of right now my most cherished song. It deals with going through heartbreak and the realization of amazing opportunities you gain & learn from the dark times in your life.” “What If” has been praised by the likes of Pitchfork, Stereogum, HotNewHipHop and Clash, who called it “the perfect example of Amber Mark’s glorious melancholy.”


“What If” is now streaming on all platforms. Keep up with exclusive content from artists all over the world on