Verge’s Artist of the Week: Lana Del Rey

Lana del Rey has been dropping tracks on us for the past couple months now. In July she released the first and title track from the album, “Honeymoon” revealing that her next album would contain fourteen tracks, describing the songs as having “a muddy trap energy and some inspired by late-night Miles Davis drives.” Early August gave us the first single of the album “High by the Beach” along with it’s music video, living up to her musical style of cinematic sound.

In late August Del Rey released “Terrence Loves You” instantly with the pre-order of the album, “Music To Watch Boys To” a couple weeks later, and finally a few days ago “Salvatore” as a final peak of the album before debuting it this friday.

This sultry bombshell with her captivating, emotional vocals and self-styled gansta Nancy Sinatra look has stayed pretty relevant since debuting her first single “Video Games” in June 2011. With her love for the cinema she has been asked to write multiple songs for huge feature films such as The Great Gatsby and Disney’s Maleficent, as well as collaborate with big name artist like the Weeknd and Emile Haynie.

Her entire persona has been understood as a character that she taps into to create her music. Seen from the very beginning of her music in Born to Die all the way through this album. She keeps a consistency of the “Lolita lost in the hood enjoying playing the role of lounge singer” image while exploring new stories and emotional depths of her character and different musical styles that interest her. She is more than a singer, she is her entire image. An artist from the classic styles, to her narratives, to the sound of her ethereal expansive contralto range.

Although classified as a pop artist, this album is anything but a typical pop album. Its a long meditative track on its own and a way to feel what she is referencing and apply it to your own aesthetic. The atmosphere, vibe and electricity of it are unmatchable and shall be on our replay for some time!

You can check out Honeymoon on spotify now and cross your fingers for tour dates soon as seeing her music live is a new level of beautiful all on its own!

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