Verge Magazine Sit Down With the Plain White T’s in association with Lipton Tea

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Plain White T’s, the celebrated band composed of Tom Higgenson, Tim Lopez, Dave Tirio, De’Mar Hamilton and Mike Retondo, started their career a decade and a half ago playing pop, punk, and melody driven rock and roll in the Chicago suburbs. Fast forward to the present, and these guys have a string of multi platinum hit singles, thousands of shows, and Hey There Delilah – the 18th most downloaded song of all time –  under their belts. 

The band’s new album, American Nights – released on the 31st March 2015, is their first independent release since 2001. The album consists of summery anthems, heart on the sleeve lyrics and some beautiful acousitc love songs.

The band’s most recent single ‘Pause’ is the track that embodies Lipton’s BeMoreTea campaign – with lyrics reminding listeners to embrace life, slow down and enjoy the moment. The video is set in the desert and features the Plain White T’s as they turn a derailed road trip into an impromptu party and concert. 

Be More Tea is an attitude. A conscious decision to be brighter in a busy world. It is about stopping to appreciate every day moments when no one else around you has time to do so

Lipton and the Plain White T’s are revolutionary: this is the first time a brand and a band have come together to co-create a piece of music, and the music industry is shifting towards this type of co-creation. Be More Tea inspires people to live in a way that they are proud of, to enjoy life as it comes. You can join in the Be More Tea conversation by using #BeMoreTea on social media.

Plain White T’s frontman Tom Higgenson explains: “We wrote Pause as a reminder to be present and appreciate all of life’s experiences. The song started out as a way to have an honest conversation with our fans, but after Lipton approached us and we played them the song, we knew we had something special with the power to reach even more people.”

This is the perfect soundtrack to summer; so take a glass of Lipton tea, sit back, and enjoy the awesome sound that this band has created.

 

 

Verge Magazine sat down with the band to talk about their new single Pause – a reminder to Be More Tea and sit back and enjoy the moment, their highly anticipated new album, and what they love about music.

Find out what the Plain White T’s are up to, and download their amazing music here: http://plainwhitets.com/main 

Find out where you can get your Lipton fix, and how to join in with the #BeMoreTea conversation here: http://www.liptonicetea.com

 

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