Verge Loves: SmileDirectClub

Want a straighter smile, however think it’s too expensive? Good news: SmileDirectClub launches into the UK to offer remote clear aligner therapy at an incredible price (£1499) to help boost the confidence of Brits, one smile at a time.

SmileDirectClub, the global industry pioneer and first direct-to-consumer platform for teeth straightening, offers a unique teledentistry platform that leverages technology to directly connect customers to an affiliated network of UK registered dentists and orthodontists who prescribe and manage remote clear aligner therapy without the hassle of frequent in-office visits.

Customers start their journey to a smile they love online at, where they take a brief Smile Assessment and schedule a free consultation at a SmileShop in their area. As of today, SmileDirectClub has 14 SmileShops in London, Manchester, Birmingham, Leeds, Liverpool, Newcastle, Glasgow and Edinburgh. Visit to learn more.

During the 30-minute consultation, a SmileGuide takes a 3D image, which is then uploaded to the teledentistry platform to create a bespoke treatment plan which is reviewed and approved by a registered UK dentist or orthodontist.

Alternatively, if the customer prefers, an impression kit prescribed by a registered UK dentist or orthodontist can be ordered online and sent to your door. After the customer mails in their impressions, the registered doctor will create a treatment plan and prescribe custom-made, clear aligners, which are then mailed directly to the customer’s door.

With an average treatment time of just six months, SmileDirectClub straightens smiles for up to 60 percent less than similar treatments, and eliminates the need for monthly in-office visits.

Licensed UK dentists and orthodontists customise each patient’s treatment plan and manage their patients’ care from initial diagnosis through to the conclusion of treatment, monitoring care through an online patient portal along the way with remote check-ins at least every 90 days, providing a convenient and affordable way for Brits wanting to achieve a beautiful, confidence-boosting smile. Also, customers can take advantage of 24/7 customer service and daily access to remote dental techs.

Giving customers another reason to smile, the platform offers two affordable payment options – a single payment of £1499, or 12 payments of £120 per month with a deposit of £199.

The UK launch of SmileDirectClub also coincides with the introduction of Nighttime Clear Aligners™, the first aligner system on the market to straighten teeth while you sleep. Available beginning October 2 exclusively through SmileDirectClub, Nighttime Clear Aligners are a discreet, flexible and convenient teeth straightening solution for eligible candidates that allow consumers to straighten their teeth while they sleep (10 continuous hours of wear per night.) Traditional clear aligner therapy requires a commitment of 22 hours of wear per day. For more information, visit SmileDirectClub’s Frequently Asked Questions.

Globally, SmileDirectClub has transformed more than 700,000 smiles and has seen an uptick in its customers visiting their dentists more regularly to take better care of their teeth and to maintain their improved smile.

Customers can get an exclusive Black Friday deal of £160 off treatment by booking an appointment at a SmileShop using the code ‘GRINSAVINGS2019’ from November 25 to December 6.



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