Iconic Italian sportswear brand, Diadora presents its SS18 campaign: Powered by Defiance, which celebrates the passion, authenticity, and courage of today’s youth. Starring up and coming UK talent IAMDDB, the high-energy campaign captures the spirit of resistance with two street squads battling on skateboards, fixie bikes, urban tennis, and freestyle football in an urban setting. Each group of youths rocks the latest Diadora collection inspired by sport victories of the past and dreams of the future. This manifests itself in modern takes on Diadora favourites including updates on the classic B. Elite trainer and pastel coloured track suits.
The collection is now available at www.diadora.com