The ‘Dancing Granny’ who hit the headlines and landed a contract with sloggi after her dancing antics at Notting Hill Carnival, has bagged a role as the brand’s ‘Original Granny’, starring in a new online ad.
Colette Zacca, who found fame at Notting Hill Carnival earlier this month after busting some moves in front of thousands of revellers, is back.
The original ‘Dancing Granny’, whose moves went viral a couple of weeks ago, was snapped up by comfy underwear brand sloggi to be part of their 40thanniversary celebrations after her video went viral.
Now, she has been given the lead role in sloggi’s new online ad, starring in a re-make of 90s smash hit ‘Baby Got Back’ to launch a brand-new revamp of the brand’s bestselling ’79’ Maxi Cut underwear. In the video, Colette raps about why being comfortable is the new cool.
The stars aligned on the collaboration, with ‘Original Granny’ living and breathing the sloggi ethos of championing women to flaunt their bodies in comfort, and style.
The release of the new ’79’ Maxi Cut coincides with sloggi’s 40th anniversary celebrations, and what better way to mark the occasion than re-mix one of the most iconic songs of all-time with alternative lyrics that shout about comfort for booties of all shapes, ages, races, ethnicities, and genders.
“I’m still in denial that this is all happening, and that so many people have seen my dance moves. After two hip replacements, I never thought I’d dance again, let alone be signed by sloggi.
The brand has been a joy to work with, and I’m really proud of the work we’re making. I’ve always loved dancing so the whole experience has been incredible. It took me a while to gain the confidence I have now, so I hope the campaign inspires others to feel the same – just confident, comfortable and happy with their bodies, in their own skin.”
The revamped Maxi Cut range is called the ’79’, and is made from cotton that features LYCRAⓇfibre for a pair of incredibly comfy pants. Visit uk.sloggi.com.