Verge Loves: British Pie week with Pukka Pies

The nation’s favourite pie brand, Pukka Pies is launching The Great British Pie Debate by asking Brits which goes best with pie – mash or chips?

For British Pie Week, which takes place from 5th – 11th March, Pukka Pies is inviting pastry loving Brits to vote for their favourite pie accompaniment. The voting will take place online at www.pie-week.combetween Monday 5th March and Thursday 8th March, and the much anticipated results will be announced on Friday 9th March.

Fronting The Great Pie Debate, is avid pie fan, presenter, broadcaster and cricketing legend Freddie Flintoff, who will be driving the debate by inviting the nation to cast their votes and asking the all-important question: pie with mash or chips?

Freddie says: “It’s hard to say no to a tempting plate of pie, so it’s great to be fronting Pukka Pies’ campaign which celebrates our nation’s love of the classic dish. It’s a tough choice so I am excited to see which accompaniment takes top spot in the UK!”


Pukka Pies is giving away £100 a day, as well as hundreds of free pies to a lucky selection of those who vote in The Great British Pie Debate at between Monday 5th March and Thursday 8th March.



British Pie Week – Pukka Pies reveals Top 5 Pie Facts

Ahead of British Pie Week (5th – 11th March), number one pie brand* Pukka Pies is celebrating one of the nation’s favourite dishes by teaming up with Food Historian Seren Evans Charrington-Hollis to reveal its Top 5 Pie Facts.

  1. The early “pyes” were predominately meat pies. In the 12th century, the need for nutritious, long-lasting food that was easy to store and carry, particularly at sea, was initially solved by taking livestock along with a butcher or cook. Needless to say, the ships quickly became pretty cramped, so a solution was found – a crust! The hardened pastry packages were not necessarily eaten – think of them as disposable medieval Tupperware.
  2. Although early dishes that bear a resemblance to a pie have been around since the ancient Egyptians, the idea of enclosing a filling inside a sort-of-pastry made from flour and oil actually originated in ancient Rome. The first published recipe featured a decadent rye dough filled with goat’s cheese and honey.
  3. The pastry was not originally made for eating. Where nowadays, the pastry and filling are both eaten, the original pie pastry case was actually known as a coffin and its purpose was simply to hold the filling. It used to be stiff and inedible.
  4. The common phrase “to eat humble pie” may be thought of as being derived from its humble status, but in fact, the phrase derives from ‘umble pie’, which was a recipe containing the chopped or minced innards of an animal. The phrase has simply evolved by chance as an idiom over the years.
  5. The world’s largest ever meat pie weighed 10,540kg and contained 5,500 kg of British braising beef. This impressive pastry specimen was made by 17 catering students from Stratford-upon-Avon College on 12th April 1998.

Freddie Flintoff