With the new season of F1 just around the corner, we are getting pretty excited, however what is really getting us going is the W Series. Since their launch in October 2018, they have pushed boundaries, opened doors and crushed stereotypes creating a seriously exciting addition to motorsport. To celebrate International Women’s day today, they have released a short film to help raise awareness of the sport and to inspire and empower other women.
At Verge, we love the W Series’ ethos and ambition and we will continue to follow the drivers all the way to F1. More interviews and W Series content coming soon!
The film follows the demanding training and development programmes adopted by the drivers as they assemble for the first step of their pre-season preparation. It seeks to highlight their individuality, celebrate their collective strength and send a message that change is happening in the industry. The film also celebrated women behind the camera with women taking key technical and creative roles which are often reserved for men.
Film Director, Casey Hennessy, said:
We wanted to make a short, but highly inspirational film which ordinary women and girls could relate to, showing these powerful W Series athletes as never before. Matching with the International Women’s Day theme for 2020 was an obvious decision for us, given just how much our campaigns align.
Catherine Bond Muir, W Series CEO, said:
International Women’s Day is an important day for W Series especially as we are not only launching a video which celebrates the collective power of women – we are also expanding our own business and hoping that our amazing female role models will help to attract some brilliant candidates. We are determined to tackle gender imbalance in motorsport, and, with the right encouragement, show women what a wonderful world of opportunity there is.
For more information on the W Series, visit their site here.