Formula 1 fans are being given the chance to turn their biggest motorsport dreams into reality as Velo and the McLaren Racing team launch the return of their popular Live Your Fandom campaign for the 2026 season.
The global competition, which opens today, invites adult fans to submit their most creative and original McLaren-inspired dream experiences for the opportunity to have them brought to life later this year.
McLaren Fans Can Make Their Ultimate F1 Dream Come True
The campaign is designed to celebrate the passion, creativity and individuality of Formula 1 supporters around the world. Fans are encouraged to think beyond traditional prize giveaways and imagine unique experiences that could become reality through the partnership between Velo and McLaren.
Examples suggested by the organisers include spending a night surrounded by legendary racing cars inside the iconic McLaren Technology Centre, designing exclusive McLaren merchandise, or even sharing dinner with McLaren Racing CEO Zak Brown.
According to the campaign, no dream is considered too ambitious, with the goal being to place fans at the centre of unforgettable experiences inspired by their own ideas.
Lando Norris and Oscar Piastri Front New Campaign
To launch the competition, McLaren drivers Lando Norris and Oscar Piastri have appeared in a new promotional film encouraging supporters to submit their boldest concepts.
The campaign video features references to memorable Formula 1 moments, fan-favourite jokes and nods to motorsport culture, while challenging viewers to imagine the ultimate McLaren experience.
Throughout the remainder of the 2026 Formula 1 season, selected fan submissions will be transformed into real-world experiences, with additional surprises planned for the wider McLaren community.
Building on the Success of Live Your Fandom
The competition marks the return of the Live Your Fandom initiative following its debut season, which focused on bringing supporters closer to the team through unique fan activations.
Lou McEwen, Chief Marketing Officer at McLaren Racing, highlighted the importance of supporters to the team’s success, describing fans as the lifeblood of McLaren Racing and emphasising the company’s commitment to creating memorable opportunities that strengthen the connection between the team and its global audience.
Meanwhile, Malky Brown, Global Head of Partnerships & Content at BAT, said the campaign reflects Velo’s focus on celebrating originality and giving fans the opportunity to shape their own motorsport stories.
How To Enter the Competition
Fans can enter by commenting their dream McLaren experience on the official campaign launch post on Velo’s Instagram page. Additional information about the competition and eligibility requirements can also be found through the official McLaren Racing website.
The initiative aims to reward the passion of Formula 1 supporters while creating experiences that go beyond traditional fan engagement, offering opportunities that many racing enthusiasts may have only imagined.
