US Collective is pleased to announce their upcoming instore event in collaboration with clothing brand Always Rare. Taking place from 4pm-6pm, September 1st 2018 at the new concept store in West Thurrock, the event gives attendees the chance to meet with Always Rare co-owner and former Love Islander Chris Hughes, check out the innovative new retail space, as well as the chance to see their designs come to life.

Inclusivity and creative freedom are core principles within the US Collective DNA. Working together with Always Rare, the brands have run an exciting competition in the lead up the event, encouraging young creatives to submit their own Always Rare t-shirt designs via Instagram. Chris Hughes will announce the winner at the event on the 1st; who’s t-shirt will then be printed by Chris and available for other customers to purchase at the Customisation Zone in store for 3 months. US Collective have received an overwhelming number of fantastic entries and are very grateful to all those who have put forward their designs. Guests can also expect a DJ, refreshments and the possibility to win further prizes, as well as a meet and greet with Chris for the first 175 attendees.

US Collective is a new concept from the team at Sport’s Direct, showcasing an array of iconic sports and fashion brands. The new space elevates customer experience by creating an inclusive environment for the younger generation of shoppers and offering a new brand-edit focusing on streetwear.

Visit USC Collective’s flagship store at Unit 12, The Junction, West Thurrock Way, Thurrock, RM20 3LP.