The landmark Arizona State vs Kansas college football game will be the first of its kind at Wembley Stadium, with eligible Tickets For Good members able to access donated tickets.
American college football is heading to Wembley Stadium this September for a historic first, and a new partnership is helping make sure more people can experience it.
The Union Jack Classic has partnered with Tickets For Good ahead of the landmark clash between the Arizona State Sun Devils and Kansas Jayhawks on Saturday 19 September 2026.
The game will mark the first American college football fixture ever played at Wembley Stadium, bringing the atmosphere, traditions and spectacle of US college football to one of the UK’s most iconic sporting venues.
Tickets For Good Opens Access to the Union Jack Classic
As part of the partnership, eligible Tickets For Good members will have the opportunity to access donated tickets for the Union Jack Classic through the Tickets For Good platform.
The organisation supports a wide range of people, including NHS workers, charity workers, volunteers and education workers, as well as people facing financial barriers to attending live events.
Its Ticket Bank initiative specifically helps people affected by the cost-of-living crisis access free tickets to live events that might otherwise be financially out of reach.
Find out more about Tickets For Good and its Ticket Bank programme.
Brent Council to Support Local Awareness
The partnership will also see Brent Council, the local authority for Wembley Stadium, help raise awareness of Ticket Bank among residents.
With Wembley at the heart of Brent, the initiative aims to make local people more aware of opportunities to access live sport, entertainment and cultural events through Tickets For Good.
The collaboration forms part of the wider mission of Tickets For Good to make live events more accessible while helping venues, promoters, rights holders and organisers connect with new audiences.
Arizona State and Kansas Make Wembley History
The Union Jack Classic promises to be a major occasion for college football fans on both sides of the Atlantic.
The Arizona State Sun Devils and Kansas Jayhawks, both members of the Big 12 Conference, will meet in London for a regular-season game that brings two major US college football programmes to the UK.
While the NFL has become an established part of London’s sporting calendar, the Union Jack Classic will offer UK audiences the chance to experience the distinctive world of American college football, complete with its famous pageantry, traditions and matchday atmosphere.
For more on college football, visit the official NCAA website.
A Long-Term Future for College Football in London
The Union Jack Classic is intended to be more than a one-off event. Organisers have secured a multi-year exclusive agreement with Wembley Stadium, creating a long-term home for elite American college football in the UK.
Further games are expected to be announced later this year, suggesting the Union Jack Classic could become a regular fixture in London’s sporting calendar.
Brian Dubiski, Chairman and CEO of Union Jack Classic, said the partnership would help provide deserving families and individuals with the opportunity to experience the event.
“There is something truly special about the atmosphere, energy and traditions of a college football game and we are excited for UK fans to witness this up close in September.”
Tickets For Good Founder and CEO Steve Rimmer added that the partnership reflects the organisation’s aim of making major live events accessible to more people.
The Union Jack Classic is set to combine the spectacle of American college football with the scale of Wembley Stadium, while the Tickets For Good partnership ensures that access to the historic occasion can extend beyond those who might ordinarily be able to afford a ticket.
When Is the Union Jack Classic?
The Union Jack Classic takes place on Saturday 19 September 2026 at Wembley Stadium in London.
The game will see Arizona State face Kansas in the first American college football fixture ever staged at Wembley.
Eligible Tickets For Good members can access available Union Jack Classic tickets through the platform, while local residents can find out more about the Ticket Bank initiative through Brent Council.
For more information about the event, visit the official Union Jack Classic website.
