This Christmas, let them eat cake! Send your loved ones the ultimate sweet treat, with cakes from Ridiculously Rich by Alana. 

Under the guiding hand of their head cake-maker Alana Spencer, the baking team at Ridiculously Rich (fondly referred to as loyal ‘Oompa-Loompas’) are endlessly devoted to deliciousness. Their approach in the kitchen is perfectionist, experimental, flavour-obsessed, and motivated by all things indulgent.

“I’ve always loved to bake – even when I was a teenager I used to spend hours in my parents’ kitchen creating cakes and conjuring up new flavours to see which recipes my friends and family loved to eat! From becoming a chocolatier and starting Narna’s, it was honestly a dream come true to win The Apprentice with a business based around my passion for cake. I believe that Ridiculously Rich can become a leading player in the luxury cake market and I’m so excited to see where we can take the business with the help of my team and the ambassadors. I hope they all have their sweet tooth ready for plenty of product testing in the next few years!”

You really can have your cake and eat it too, with delectable boxes of cakes from the Ridiculously Rich by Alana range. Opt for a traditional Gooey Brownie or Millionaire’s Shortbread, or try the moreish Sticky Toffee Flapjack or a decadent Creme Brulee Brownie. 

‘Ridiculously Rich by Alana’ was born in 2016, when Alana applied to become a candidate on BBC One’s The Apprentice, seeking a £250,000 investment from Lord Sugar. Her passion for her business and delicious cakes sealed the deal and so we have the much loved ‘Ridiculously Rich by Alana’

The perfect gift for the whole family, there’s something for everyone – from one off deliveries to subscription boxes and gift vouchers. The gift that never stops giving – a subscription box for Ridiculously Rich by Alana gives cake-lovers a gift that lasts longer than just the festive season. Cake subscriptions are perfect for people committed to trying amazing cake. Whether you’re a flapjack fanatic, a caramel connoisseur or you’re devoted to devouring brownies – there is something for everyone. Subscription boxes start from £12.99 and can be sent straight to your door weekly, fortnightly or monthly. 

Keep your eyes peeled for weekly specials too, including a twist on the traditional treats and classic festive flavours. From her famous Gooey Chocolate Brownie, to business opportunities, a mouth-watering monthly subscription service, and a brand new shop, Ridiculously Rich by Alana is quickly becoming a leading player in the cake market. The perfect gift for foodies across the country, Christmas pre-orders now available, with deliveries guaranteed before Christmas if ordered before 21st December

For more information, visit

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