Magnum ice cream, the world’s authority on pleasure, and British singer-songwriter Tom Grennan have joined forces to launch the very first ‘Pleasure Pass’ initiative – giving away hundreds of FREE tickets to some of the UK’s biggest and best day and night festivals, gigs, and events this summer.
The Magnum Pleasure Pass was created in response to new research by Magnum ice cream that revealed that 69% of Brits are cutting back on live / in-person experiences, such as gigs, festivals and theatre, as well as night out with friends in order to save money. The research shows, over half of Brits cutting back on pleasurable moments by up to £200 a month.
In fact, on average 2 in 5 Brits will be having less days out this year compared to last year. With 62% of those surveyed said they would normally attend live events, such as concerts, festivals and comedy shows each year, but sadly the new research shows that 39% said they don’t plan to go to any this year.
The research also found 61% of people are prioritising spending on household costs, transport and utilities, which means their personal pleasure funds are taking a back seat, leaving Brits feeling “disappointed” and “frustrated”.
Magnum truly believes a day without pleasure is a day lost, and has partnered with some of the country’s biggest and best event partners to ensure Brits across the UK can enjoy unrestricted access to the moments that will bring them pleasure this summer.
From techno night-time sets at Boiler Room and Fly Open Air, to enjoying delicious food and outstanding musical performances from your favourite chart-topping artists under the sun at Big Feastival. Pleasure Passholders can look forward to their best summer season yet.
Outside of the cost of living (53%) which topped the poll for the main reason Brits are cutting back on their spending for live / in-person pleasurable experiences, people also noted bills to pay (33%), saving for something (26%) and debts to pay off (14%). Which is a real shame, when almost half of Brits cited live experiences such as music gigs, live comedy shows and festivals as activities that bring them pleasure but over half (59%) feel they can’t justify the spend.
What’s more, even though 36% said, ‘socialising brings them pleasure,’ over a quarter admit to feeling pressure from friends and family to save money rather than spending on music festivals or gigs. The pressure is real across the UK but with the Magnum Pleasure Pass, passholders don’t have to worry about the cost and can indulge in truly unrestricted pleasure, enjoying the things they love.
The public can get their hands on a Pleasure Pass by spinning the wheel for a chance to win at magnum.com/PleasurePass or finding the Magnum Pleasure Bus which will be popping up in different UK cities across summer.
For those that win a pass, they can claim 2x free tickets to one of many amazing events across the duration of summer from the likes of Boiler Room, Big Feastival, Tom Grennan, Splendour Festival, Greenwich Summer Sounds, Sofar Sounds, Fly Open Air, Waterworks Festival, This Feeling events, JBM Presents Craig David, and Luna Cinemas.
The ‘Found What I’ve Been Looking For’ singer, Tom Grennan, who has just released his third studio album ‘What Ifs and Maybes’ said: “I’m buzzing to be working with Magnum on this amazing new initiative. Keeping tour tickets low and as accessible as possible is something I’m really passionate about, I’ve just done it on my recent tour so as many of my fans could come along as possible, and I love that Magnum share that same ethos.
“I was gutted to read the stats on how much people are cutting back on things that bring them pleasure and this initiative is all about giving back and giving people that joy and entertainment we all need and deserve right now. There’s nothing like the euphoria and togetherness of live music – it’s a feeling like no other, whether you’re on stage or in the crowd – so I’m hyped to team up with Magnum on this!”
The launch of the Pleasure Pass is also in celebration of Magnum’s new Double Sunlover and Double Starchaser ice-creams, which the brand will also be giving out to lucky winners on the ‘Pleasure Wheel.’
For information about the Magnum Pleasure Pass, visit www.magnumicecream.com/PleasurePass.
#MagnumPleasurePass
