I am delighted to announce the global debut of the “TIME FOR ME” campaign for adidas Originals Timepieces, in conjunction with the launch of the first collection designed, manufactured and distributed by Timex Group.
The “TIME FOR ME” campaign reflects the dynamic, impromptu and honest lives of the Young Creative, championing their unique personality and self-expression. The collection illustrates how the watch can add new creative potential to further express the individual style and become another essential accessory to the Young Creative’s way of life.
Each of the four watches in the collection blends the Timex Group’s watchmaking and design expertise and adidas Originals’ street culture inspiration.
- Concrete Junglists – DIGITAL ONE GMT is centered around the Young Creative lifestyle that lives within the concrete jungle that is the city, easily adapting to the modern explorer’s lifestyle as it keeps time anywhere in the world.
- Reeewind Time – DIGITAL TWO combines an 80’s retro digital vibe with a modern flair to represent the musical expressiveness of the Young Creative.
- Sustainably Strapped – PROJECT ONE strips everything back and captures the watch naturally to encapsulate the sustainable materials it is made from, with no battery needed as it powers itself using sunlight.
- Game On The Go – PROJECT TWO focuses on the streets as the ‘everyday’ home of sport for Young Creatives, it combines streetwear attitude with everyday comfort.
All watches are available at Watchshop.com, £49-£79.
