The Ultimate Seminar is an event that provides a platform to connect young aspiring musicians who are on a proactive mission to access and understand the business of music with the biggest and best in the industry.Â The aim of the seminar is to provide insight, knowledge and most importantly, create new pathways for a community of passionate individuals to meet, discover, exchange ideas and contact details for future collaborations.
A subsidiary of Cre8ing Vision, founders Kwame Kwaten, Nicola Charles and Andrea Euell definitely pulled out the stops to bring us a breakdown of the industry’s biggest and greatest, without losing the equilibrium needed to ensure that every single attendee left knowing one thing and one thing only – the music world is theirs for the taking, if only they are willing.
Dubbed as ‘the industry’s best kept secret’, the annual seminar works in conjunction with Westminster University to provide a programme filled with themed panels, created with the purpose to give a holistic insight into the various elements of the music industry.Â From boardroom veterans’ David Joseph, Chairman of Universal Music and Nick Raphael, President of Capitol Records UK, to MOBO Award-winning singer-songwriter Shakka, well renowned producers DJ Cadenza and legendary BBC Radio 1Xtra DJ MistaJam, as well as new and emerging artists such as Ray BLK, Mabel and Yungen, we were surrounded by a wealth of information and expert knowledge throughout the whole day.
One thing that struck me the most however, were the variety of roles presented that exist in the business of music, an array of PR heavyweights, publisher and songwriters added a refreshing buzz to an amazing line up. To name a few, Owner of Wired PR, Atlantic Records’ Rachel Campbell, manager to Wiley and Disciples John Woolf, Jin Jin and Maegan Cottone, songwriters for artists such as Jess Glynne, Little Mix and Tinie Tempah.
It was certainly a charged atmosphere. What started out as inquisitiveness for what to expect from the day, ended with an elated excitement to leave as beacons, equipped with tools to go forth and break boundaries as well as simultaneously sharing the knowledge for those who couldn’t be there.
This is an exciting and much needed way of bridging a gap in the music market, which can sometimes appear as one that doesn’t care about its next generation of contributors. I hope for this very reason that The Ultimate Seminar continues to grow in strength.