We all know a devilish friend or person who likes to break the rulesÂ and The Snackarchist, hero of Kerry Food’s new Mattessons advertising campaign, has set the bar. Â Living up to his reputation, The Snackarchist stormed the stage at a Lethal Bizzle performance at Hertfordshire University’s Forum during the performance of Bizzle’sÂ new song ‘Dude’ – the track featuredÂ in the new advert.
Similarly to the advertising campaign, created by Saatchi & Saatchi, The Snackarchist broke a number of rules, including jumping the queue, ignoring ‘No Entry’ signs and dodging the advances of venue security, in order to complete the stunt.
Keeping up with his trouble making and rule breaking persona, the new Mattessons advert stars the Snackarchist rebelling against “no loitering” and “keep off the grass” signs before breaking the snacking rules by passing the crisps section and picking up some Mattessons products instead.
The Snackarchist’s on-stage antics didn’t go unnoticed as the venue, promoter and Lethal Bizzle all took to twitter to question who he was and how he got on stage. The conversations can be followed via The Snackarchist’s official Twitter account â€“ @TheSnackarchist using #Snackarchist and #Snackarchy
Hayley Murgett of Mattessons, commented;Â “The Snackarchist is a character that lives to break the rules so we wanted to bring that to life at a real event.Â There were certainly some close calls as The Snackarchist was almost rumbled by other gig-goers, security and Lethal Bizzle himself.
“Whether it’s storming the stage or straying from eating established snacks, the new Mattessons’ campaignÂ â€“ personified by ‘The Snackarchist’ characterÂ â€“Â is all about breaking the rules.”
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