The Record Breaking Stats of the Women’s Euro 2022

At the very beginning of the UEFA Women’s EURO 2022 all previous digital records were broken. Incredible attendance and interest marked the new championship of the “old continent”. Starting from betting to Mobile apps visits we will go through the main records broken.



The interest is here and it’s here to stay. Thanks to the marketing campaigns and exposure of the women’s game from the men’s game – Women’s football is as strong as ever. This doesn’t just affect the number of viewers but also the amount of people betting on the women’s championships.

One of the strongest bookmaker groups announced tehat record breaking 1.5million bets were made on the Championship. This also highlighted a six times increase in women betting too during the championship. The hope now is that this stays this way, as next month the WSL starts.

If you are interested in placing bets on women’s championships, Kwiff is one of the most trusted bookmakers in the UK thanks to its supercharged odds and their Kwiff Welcome Offer where you get a 20 pound surprise bet for the first 10 pound bet. Although the odds are not available for the WSL and the UWCL, you can bet on other competitions such as the Premier League which will start next weekend.


Breaking the Attendance Record

The first ever European Women’s Championship was played in 1984 and only four teams participated. From then until now every new championship breaks records in all segments of ratings and attendance. After six tournaments the number of participants rose in 1998. Wednesday’s match between England and Austria kicked off the Ladies’ European Championship, and on the first day, with the first duel, a new competition record was set. On this day of The Women’s Euro, as many as 68,871 people watched the opening of the championship beating the previous best of 41,301 set in the 2013 final in Solna. That record was broken again at the Wembley Final where around 87k supporters watched the game. Old Trafford was as crowded as during a Manchester United game. It’s a whole new record when it comes to visiting European women’s matches.

The match will be inscribed in the anualals of women’s football due to an unprecedented visit, which is another indicator of the rising popularity of women’s football in the world. This Euro broke all the records from Euro 2017 and the next Euro 2026 will break all the records of this year.


Goal Scoring Records

On the pitch, England’s 14 goals in three group stage matches is an all-time competition record, while the hosts’ Beth Mead has become the first player to score five goals in a group stage, and together with Germany’s Alexandra Popp, is the first woman to score in all three group matches. Northern Ireland’s Julie Nelson, seemingly at the verge of her career as she was recovering from a threatening injury, became the oldest registered player to score at a Women’s Euro against Norway aged 37 years.


Tickets Sold

However, if figures on the pitch have been impressive, the numbers on the other side of the touchline have been even more splendid. Even before the tournament kicked off, a record 500,000 tickets had been sold, which is over double as the previous best of 240,055 set at Women’s Euro 2017 in the Netherlands. In total, 369,314 fans bought tickets for the group stage game, which is an average of over 15,300 across the 24 matches. The record attendance for a group game not involving the hosts was broken three times. There were 16,819 at Spain’s game against Finland, afterwards 21,342 at Netherlands vs Sweden and finally 22,596 as the Dutch beat Switzerland 4-1 in Sheffield. That enthusiasm for the tournament is also mirrored in the 90,000 attendance for Fan Parties ahead of the finals. 100,000 clap banners were handed out at stadiums and 10,000+ fans have taken part in vivid Fan Walks to the stadiums ahead of games. The local authorities in Sheffield reported that city centre footfall was up by 22% on 9 July, the day that the Netherlands met Sweden at Bramall Lane.


Mobile Apps Visits

Fact is that the official UEFA Women’s Euro 2022 website and mobile app have become No1 target for fans. With media receiving over 5.25m visits, out of which 30% of that traffic has come from the United Kingdom. Local fans were keen to snap up match tickets and follow teams’ performances in the popular live MatchCentres. TikTok, which is the official entertainment platform of the competition, records video views and engagements up ten times on previous finals. It is driving the biggest growth and engagement by offering fans unseen angles, behind-the-scenes content and a broad live schedule that lifts the lid on the biggest Women’s Euro.

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