The ice cream of ice creams, Häagen-Dazs, is kicking off the Summer of Summers, with its very own beautiful and booming, pimped up ice cream van. Rolling up at Edinburgh hotspot, St James Quarter, from Saturday 23rd to Sunday 24th July, get ready to expect the unexpected, as Häagen-Dazs takes its #DontHoldBack spirit to new levels.
Located just round the corner from Edinburgh Waverley Station, St James Quarter is the easily accessible urban hub of the city, providing the perfect location for this joyful experience.
With DJ decks on the rooftop, an oversized ice cream disco ball and a sparkling scoop shaped see-saw, the exuberant vehicle creates a wild and wonderful twist on the old school ice cream van. Häagen-Dazs lovers are encouraged to fully let go into the moment and create memories of a much anticipated summer with their favourite ice cream. Resident celebrity DJ Arielle Free will take centre stage on top of the van, playing the city’s favourite high tempo dance tracks, whilst guests enjoy their ultimate ice cream creations. Transport yourself to the Häagen-Dazs paradise you’ve always dreamed of with the Ice Cream of Ice Cream Vans, this summer.
Häagen-Dazs has officially redefined the ice cream van experience: The days of collecting your ice cream from a van playing nursery rhymes have gone, and in its place is a new, elevated ice cream era. So gather your friends and head down to St James Quarter this July, for the ultimate ice cream party of the summer.
