ASICS has announced a new virtual race format, The ASICS World Ekiden 2020, in response to runners’ ever-changing needs during the pandemic.
What is the ASICS World Ekiden 2020 you may ask? Taking virtual racing to a new level at a time when we have to keep a physical distance, the ASICS World Ekiden 2020 promotes community and makes it possible for runners to train and compete together as a team even when apart – allowing a team of up to six runners to complete a relay that adds up to a marathon
Global survey data from ASICS shows that lockdown has deprived runners of a goal to train for and made them less motivated to do sport, however more than two-thirds are determined to return to their physical peak.
ASICS World Ekiden 2020 is there to help motivate runners globally and connect them across a distance – so that everybody can experience the mental and physical benefits of running. The Ekiden utilises a suite of ASICS technology to provide the connection and team spirit people are missing the most.