The Alternative Sport Show: Suzi Perry

In this week’s episode of The Alternative Sport Show,  Matthew Connell and Andre Dixon are joined by presenter Suzi Perry to discuss BT Sports new competition ‘Innovate 21′, which seeks ideas for exciting new sports broadcast experiences from entrepreneurs, creatives and start-ups. The competition will provide one lucky winner with the opportunity to be at the heart of BT Sport’s industry leading innovation.

With entries open from today, Innovate 21 invites submissions for innovations spanning the entire sports broadcast chain, from production at events through to the viewer at home. BT Sport is looking to uncover exciting ideas from across the UK, with the winner receiving a potential six-figure opportunity to work with BT to develop their idea, technology or service for future use and could even see it become available to all BT Sport customers. They will also receive BT Group mobile and/or broadband connectivity for a period of 12 months at no cost.

The competition is backed by BT Sport presenters Brian O’Driscoll, Suzi Perry and Robbie Savage who will be part of a panel of experts in September at a special event to select the winning innovation, led by Jamie Hindhaugh, chief operating officer, BT Sport. Those involved in identifying both a shortlist and winner include journalist and technology expert Lucy Hedges, Matt Stagg, director of mobile strategy, BT Sport, Christian Thrane, managing director, marketing, for BT’s consumer division and Andrew Mensah, social media influencer and BT Sport presenter.

Following the deadline for entries on 31 July, finalists will be invited to present their proposals to the panel at the BT Sport studios in East London in September, before a winner is selected. The finalists will also have access to Marc Allera, CEO, BT’s consumer division, for a unique chance to gain insight into innovation and technology from one of the leading FTSE 100 chief executives in the country.

BT Sport has a rich history of providing entrepreneurs with opportunities to be at the heart of innovation. Since winning the 2018 BT Infinity Lab competition, Sceenic has worked with BT Sport to support last year’s launch of Watch Together on the BT Sport App. Meanwhile, the winner of the 2016 BT Infinity Lab competition, Seenit, enabled fans to send in short video reports and comments from stadia around the country as part of BT Sport’s Premier League Tonight show.

Entrants are encouraged to submit proposals in areas including, but not limited to, the Matchday Experience offering on the BT Sport App, ideas which have a strong sustainability, inclusivity or accessibility focus and ideas which enhance the live sports experience. Full terms and conditions and details of how to enter are available at



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