The cost of a cinema ticket to see Avengers: Endgame varies by as much as £11 across the country, equating to a 190% price difference, according to new research.
The study by leading savings site VoucherCodes.co.uk analysed the ticket costs available for the hotly-anticipated latest Marvel film in 50 ODEON cinemas, revealing that Richmond is home to the most expensive 2D entry price (£16.75) across 20 UK cities.
Compared to the £5.75 being charged at cinemas including Birmingham New Street and Edinburgh Lothian Road, Richmond’s Avengers fans will be expected to fork out almost three times more to watch the same film on the same day.
London dominates the list of the most expensive places to see Endgame, with six of the top 10 priciest cinemas located in the capital. These include Greenwich and Streatham (both £15.25) and Surrey Quays (£12.75).
Elsewhere around the UK, the most expensive cinemas include:
|City||Cinema Name||Adult 2D ticket price|
|Edinburgh||Edinburgh Fort Kinnaird||£11.25|
Richmond may offer the biggest discount for kids (a saving of £4.25), but with the price of a child’s ticket still a hefty £12.50 this won’t offer much consolation to those planning to watch the new release in the London borough. The kids’ rate is also more expensive than the cost of an adults’ ticket in 72% of the 50 cinemas analysed.
London cinemas are even more prominent in the top 10 most expensive locations for children, but other costly cities include:
|City||Cinema Name||Child 2D ticket price|
|Edinburgh||Edinburgh Fort Kinnaird||£8.25|
At the other end of the scale, cities including Blackpool, Bristol, and Norwich all charge just £5.75 per child’s ticket, but this is no cheaper than the fee being charged for adult film-goers. In fact, nearly a third of the cinemas analysed (32%) did not offer discounted rates for children.
London’s prices vary so significantly that there is a £10 difference between the cinemas in Richmond and Beckenham (£6.75), which are just 14 miles apart. The capital has an average ticket price of £11.85, whereas Mansfield’s £13.25 adult fee ranks Nottingham as the most expensive city when considering the average cost:
|City||Average 2D ticket price (adult)|
The most expensive cities for average child ticket price are:
|City||Average 2D ticket price (child)|
Avengers: Endgame is also available to watch in 3D, and viewers will only have to pay around an extra £1.30 for the privilege of catching a 3D showing. No cinema charges more than an extra £2 for adults or £1.60 for kids compared to the regular 2D showing.
“There are also ways to make your cinema trip cheaper, including getting discount vouchers. Check out the ODEON discounts available to see how much you can save on your trip to see the latest Marvel hit.”