Tech Now: Adidas

Adidas announces new RPD-01 headphones, designed to accommodate advanced audio technology within its streamlined build. Expanding the brand’s premium headphones portfolio, the RPD-O1 joins the much-lauded running and training specific FWD-01 and RPT-01 models. A collection anchored in human-centered design, adidas continue to give athletes at every level the ultimate audio experience, in any field of play.

“For 2020, we wanted to enable even more athletes to boost their workouts with adidas Sport headphone’s superior sound and design” said Zound Industries’ Brand Director Petra Steenhouwer. “This inspired us to create the RPD-01, a product that takes our meticulous approach to audio and makes it accessible to everyday athletes, at all levels, leaving no one behind”. She continued, “we’re so proud of the final product, combining adidas’ sleek aesthetic with future facing technology, all for under £79.99”.

“We were first and foremost driven by product performance” Zound Industries’ Product Manager, Anders Olsson, adds. “For the RPD-01, we did this by stripping it back to the core components, allowing us to achieve the lightest pair of adidas Sport headphones yet”.

adidas continue to champion product co-creation, with the RPD-01 tested by adidas Runners (adidas’ international community of passionate runners), to truly deliver great design, innovation and sound that’s acutely tuned to the needs of everyday athletes. Built to move with you, the RPD-01 keeps up with life grounded in sport, staying put through city runs, gym sessions and morning commutes.

RPD-01 features:

  • Superior sound and functionality: Up to 12-hours playtime, super-fast USB-C charging, and Bluetooth 5.0connectivity
  • Made to move: Supportive neckband that moves with you throughout the day and a customisable action button
  • No sweat: IPX4 rated sweat proof
  • Seamless fit: Interchangeable ear tips and wings and sleek earbuds for a perfect fit

Built for purpose, the RPD-01 collection is available globally now in Light Grey, Night Grey and Green Tint. RRP £79.99. The RPD-01 joins the existing adidas Sport headphones portfolio, featuring the running specific FWD-01 (RRP £129.99) and training focused RPT-01 (RRP £139.99).

adidas also drops fresh new colour updates to its popular RPT-01 model for SS20. Designed for cross-functional training, the RPT-01 is a fully equipped wireless over-ear headphone with 40-hours playtime, super-fast USB-C charging, removable and washable knitted ear cushions and inner headband, made for the athlete who’s never on pause.

adidas RPT-01 Sport headphones new colourways are available now on and at select retailers in Light Grey and Signal Coral for £139.99.


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