Award-winning skincare and spa brand Elemental Herbology has added a brand new product to its Fire family – a lightweight, vitamin-filled SPF with protective and proactive ingredients to maximise the benefits of sunscreen application while providing top-tier protection against the harmful effects of the sun.
The Smart Screen SPF50, priced at £45 (50ml), acts as both an SPF for defence and a moisturiser for skincare regime enrichment. The cream is packed with skin-loving vitamins including Provitamin B5 and Vitamin E, containing antioxidant properties to protect from free radical damage and pollution, while locking in hydration and strengthening the skin barrier.
Also heavily enriching the effectiveness of Smart Screen SPF50 are powerfully protective ingredients such as Pollustop and Aquaceria, which act to shield skin from everyday sun damage, blue light from screens, and environmental pollution. While Pollustop prevents dullness and damage caused by pollution to maintain healthy, glowing skin, Aquaceria creates a physical barrier between the skin and blue light rays to reduce oxidative damage, as well as early signs of aging such as fine lines and wrinkles.
Elemental Herbology is not just a skincare brand – its foundation lies in the holistic philosophy that blends the power of the five elements (Wood, Fire, Earth, Metal, and Water) in Traditional Chinese Medicine (TCM) with both hard and soft sciences to deliver transformative results. Smart Screen SPFt0 is the latest addition to the Fire group, well suited for all skin types and use across all the elements.
According to Elemental Herbology, each element corresponds to a distinct personality type, season, colour, and even flavour, and TCM addresses the unique balance of each element within each person. Those dominated by Fire tend to be sociable, charismatic, and possess a contagious enthusiasm. They often exhibit exceptional friendship and leadership qualities, but exert a lot of energy which can leave them burnt out when out of balance. The new SPF, along with the rest of the Fire range, aims to bring the elements back to equilibrium, for full skin, body, and mind rejuvenation.
For those passionate about clean beauty, Elemental Herbology shares the vision of making a difference to the world around. All products are made in the UK, are cruelty-free, and free from artificial colours, SLS, parabens, and mineral oils. All ingredients are sourced locally and ethically, and packaging has been reduced by over 80% in the past 5 years, with even the brand’s packaging peanuts being dissolvable in any home sink.
In its 15 years, Elemental Herbology has captured the attention of boutique spas, world-class hotels such as Four Seasons, and award-winning salons. Embodying the five-element theory and concept of holistic wellness, the treatments are personalised to each guest’s element, using the products to address mental and physical needs to create unforgettably unique experiences.
The Smart Screen SPF50 retails at £45 per 50ml. You can find out more about Elemental Herbology, its products and treatments, and shop the across the elements right here.
