Take your plant for a pint tonight

For one night only, plant guests and humans will have an experience like no other with a special performance from Red Rum Club and an array of fun plant-inspired experiences thanks to Inch’s Cider. Inch’s Cider, a brand with focus on sustainability and nature, is opening ‘The Seed & Sip’ the world’s first ever pub for plants, in partnership with leading online plant retailer Patch, to encourage consumers to bring nature into their lives.

Just like humans, some plants need a lot of tender love and care, whereas others prefer some space to do their own thing without too much fuss. The Seed and Sip will run the first ever ‘Speed Planting’ matchmaking event that will give human guests the opportunity to meet and discover their perfect plant from an array of houseplants, where they can get to know each other over a pint of Inch’s.

The wonderful Plant Doctors from Patch will be on hand to help you discover your perfect plant partner – and guests might find themselves taking their plant date home!

Once you’ve found your lifelong plant partner, a special guest comedian will host a Plant Pub Quiz where guests will be in with the chance of winning a number of festival tickets to Tramlines and Boardmasters.

And when you think it can’t get any better, The Seed and Sip will host the first gig exclusively for VIP (Very Important Plants) guests – a live set performed by Red Rum Club, an English indie rock band that has been making waves across Europe and more recently the USA.

On entry guests will be given tokens for free pints of Inch’s cider and Heineken 0.0, as well as delicious snacks and the chance to win stellar prizes to see out the summer.

The Seed and Sip will be launching at 73-75 Oldham Street in Manchester on 29th June from 6pm for over 18s. A limited number of spaces are available, and you can register for a place by emailing theseedandsip@thisiscow.com with your full name. The pub will also be open to walk ins during the night. 
“Inch’s Cider focuses on sustainability and nature, which is why we’ve teamed up with Patch to bring consumers a taste of nature in a fun and exciting way. The Seed and Sip is an experience like no other for pub-goers and plants alike, an environment to chill, drink a cold cider and meet new friends – of both the human and horticultural varietyPatch is the go-to brand for a new generation of urban drinkers who have an increased interest in nature, so we’re excited about this partnership and shared passion for bringing pubs and nature together as one – and you may even leave with a personality-matched plant to move in with you too!”
Rachel Holms HEINEKEN UK, Cider Unit Director


WHERE: ‘The Seed & Sip’ at The Freemount, 73-75 Oldham St, Manchester M4 1EB 
WHEN: Wednesday 29th June 2022 
TIME: 6pm to 10:00pm
COST: Free (18+)
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