NEW HOSPITALITY EXPERIENCES FOR FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX
byHeineken House, Club SI, and Club Paris have been confirmed as exciting new hospitality experiences for the FORMULA 1 HEINEKEN SILVER Las Vegas Grand Prix….
Heineken Silver
Heineken Silver Breaks out of the Metaverse
byHeineken Silver, the world’s first “virtual” beer, was launched as Heineken’s ironic way of poking fun at brands releasing products in the metaverse that…
GUESTS STEP INSIDE THE WORLD’S FIRST ‘IN-REAL-LIFE’ METAVERSE BAR
byThere was a surreal and sensory-twisting collision of the digital and physical realms in London last night when the world’s first ‘in-real-life’ metaverse bar…
HAVE A PINT OF PIXELS AT THE HEINEKEN SILVER IRL META-BAR
byRecently there has been a rush by food and drink companies to open restaurants and bars in the metaverse. But as fun as a…
Heineken launches first virtual beer brewed in the virtual world, Heineken Silver
byHeineken today launched its first, brand new, virtual beer, Heineken Silver, exclusively in its virtual brewery within the immersive digital platform, Decentraland. In the real world,…