To celebrate Freshers Week ’18, Taco Bell UK gave students a taste of its American heritage by launching the first ever fraternity, Nu Chi Tau, inspired by its innovative new crispy chicken product, the limited-edition Naked Chicken Taco.
Uniting chicken lovers across the UK, the Nu Chi Tau fraternity kicked off with a launch party at Code nightclub in Sheffield, to over 1,000 students. Attendees assembled in their “letters” (NXT) and enjoyed a taste of the new Naked Chicken Taco – a taco made from chicken breast formed into a tasty fried taco shell and covered in Taco Bell’s signature Mexican-inspired seasoning.
Working in collaboration with events specialists Applebum, famous for hosting parties across the UK and in Ibiza, the evening’s festivities saw initiations of all kinds from break dancing competitions to graffiti artistry.
The event served as an introduction to Taco Bell’s exciting initiative, which in American tradition is continuing to accept bids from wannabe members. Entry to the fraternity is simple – members of the public are to share their love of crispy chicken by uploading an image or video to the Taco Bell Facebook or Instagram page using #ShellYeah. Upon acceptance they will receive complimentary merchandise to confirm their membership*.
The limited-edition Naked Chicken Taco is available at Taco Bell restaurants across the UK and is priced at £2.99.