TACO BELL BRINGS BIG BEN BACK TO LIFE

Big Ben may be out of action, but, this week, a new bell is stepping in to give it back its mojo. To mark the opening of four new restaurants across London, the world’s largest Mexican-inspired restaurant chain, Taco Bell, has returned Big Ben’s world-famous chimes to the streets of the Capital.

To do it, Taco Bell, with the help of specialist audio designer and composer, Simon Little of UNIT9, reengineered the sound of the Westminster Quarters, using the Taco Bell chime. Following this, multiple sets of custom made speakers capable of very narrow sound beams were installed around the area. These broadcast the sound of the bell every hour, bringing one of the city’s most iconic landmarks back to life.

Better still, the speakers were designed to ensure mainly people walking nearby can hear the chimes, surprising and delighting pedestrians, policeman, politicians and more as they passed the signs telling them Big Ben is temporarily silenced for repairs.

London’s four new Taco Bell restaurants will open in the coming months, joining the brand’s 27 other restaurants across the UK. Menus will include Taco Bell’s craveable selection of Mexican-inspired food, including the Crunchwrap Supreme, Grilled Stuft Burrito, trademark Crunchy Taco, Big Bell Box, Twisted Freezes and beer.

Specials will include Happy Hour and Taco Tuesday featuring a taco and a beer for just £2 and a ‘Cravers’ value menu, providing abundant value with craveable, filling options at low prices. Additionally, the Hammersmith restaurant will feature the same beer innovation as seen in Taco Bell’s Las Vegas flagship restaurant, where beer fills the cup from the bottom before being sealed with a magnet.

The new London restaurant locations include:

  • Taco Bell Hammersmith, London – opening on Friday, 23rd November  – 100 King Street, Hammersmith, London, W6 0QW
  • Taco Bell Holborn, London – opening on Friday, 30th November  – 75 Southampton Row, Bloomsbury, London, WC1B 4ET
  • Taco Bell Croydon, London – opening in early 2019  – 38 George Street, Croydon, London, CR0 1PB
  • Taco Bell Fulham, London – opening in early 2019  – 53 Fulham Broadway, London, SW6 1AE

Londoners can line up to get the first taste of Taco Bell in London at the grand opening of the Hammersmith location on 23rd November, 10:30am. What’s more, for each of our store openings, the first 100 fans will receive a bespoke Taco Bell t-shirt featuring their number 1/100 in the queue.

Visit www.tacobelluk.co.uk and follow @TacoBellUK on social to learn more about Taco Bell in London.