Summer is finally here and with it comes cycling season, as a rush of Londoners take to two wheels to explore the City and in perfect timing, cycling subscription brand Swapfiets is launching their new Power 1 e-bike in the UK.
Available from July 25th, the Power 1 is the must have entry-level e-bike, with an affordable price tag and a comprehensive, hassle-free subscription model. Swapfiets latest release is making cycling easier for London’s novice bikers and aficionados alike. And, with the cost of public transport in the Capital at an all-time high, the Power 1 is breaking into the market at the perfect time, giving Londoners a cost-effective alternative to their usual daily commute.
Power 1 specifications:
• Single speed e-bike, 25km/h top speed, 80km range and with the battery charged in 4 hours, that’s nearly the equivalent of cycling around the London Marathon twice! This is the perfect option for an urban London lifestyle, with a subscription from £59.90 per month*
Brand ethos and looking to the future
Swapfiets was founded in the Netherlands in 2014 and it quickly developed into one of the leading micro-mobility providers in Europe, now with 250 thousand members across nine countries. And the saying ‘it’s all in the name’ has never been truer as ‘Fiets’ is the Dutch word for bicycle, making the literal English translation ‘bike swap’.
And furthermore, as cities are increasingly becoming a focal point for climate action and sustainability, the brand’s user-friendly platform is actively helping to make our cities more liveable and biking more accessible.
The brand is going from strength to strength:
● Swapfiets has already has a strong pedigree across continental Europe and the company has experienced dramatic growth in recent times (280K subscribers across all bike models)
● Sustainability is important to them too, vowing to be 100% circular by 2025, as they ensure that there is a focus on sustainable expansion in the years to come
All Swapfiets bikes come equipped with reinforced puncture-resistant tyres, a double AXA lock, luggage carrier and superb lighting for enhanced safety – a first for the UK. Plus, you’ll be able to spot a Swapfiets bike a mile away, with their signature front blue tyre leading the way. You can’t miss it!
Bicycles can be taken for a short test ride from the Swapfiets store located at 58 Commercial Street. New members can sign-up in the store or at www.swapfiets.com.
