Rockstar Energy Drink has revolutionised the music landscape with a first-of-its-kind digital concert experience, featuring global superstar Stormzy. The explosive performance transported viewers into the immersive world through innovative technology, as it takes Rockstar’s new ‘Press Play’ brand platform, which aims to provide fans with the boost they need to flip from work to play and turns it into five vibrant realities. Meanwhile, local artists Ronisia, Tribbs & Smolasty, and Azet set the stage ablaze in France, Poland, and Germany, respectively.
Captivating fans worldwide, the Rockstar ‘Press Play’ Concert premiered on Spotify, featuring a high-energy showcase of Stormzy’s latest album hits, including ‘Hide & Seek’ and ‘This is What I Mean’. As well as chart-toppers ‘Big for Your Boots’, ‘Crown’, and the record-breaking single ‘Vossi Bop’. Within the in-app digital concert experience, viewers embarked on a journey exploring four distinct worlds in addition to viewing the live performance on the main stage. In the ‘City Nights’ world, Stormzy’s dynamic performance was set against mesmerising neon-lit nightscapes, creating an electrifying atmosphere. Drawing inspiration from his love of gaming, the ‘Gaming’ world immersed fans in scenes reminiscent of popular action-adventure games. The ‘Abstract’ world showcased a striking silhouette of Stormzy against colourful backdrops, amplifying the energy through brightly coloured settings. Finally, the ‘Explore’ world transported viewers to see the global artist take the stage in awe-inspiring supernatural landscapes.
“Collaborating with Rockstar to bring this performance to life has been an incredible journey. From wearing the motion-capture suit to witnessing my avatar command the stage in five worlds, it has been a project that has pushed boundaries since the start. I hope it ignites the same energy and excitement in my fans as it did in me.”
Stormzy
This ground-breaking digital concert experience epitomises Rockstar’s new brand platform, ‘Press Play’, which empowers fans to embrace their passions by fuelling them with energy and motivation. As part of the brand’s commitment to accessibility, ‘Press Play’ aims to remove barriers that hinder individuals from indulging in the activities they love. Rockstar exemplifies this commitment through the ‘Press Play’ concert by providing free access to the performance on Spotify, as well as offering an electrifying British Sign Language (BSL) interpreted edition. Choreographed by Chris Fonseca, a talented deaf choreographer and performer, the interpretation, which uses BSL and expressive dance, adds a fresh and exciting layer of energy to Stormzy’s performance. To amplify the experience, outdoor viewing opportunities were launched in major cities worldwide, including London, Copenhagen, and Liverpool.
Never one to sacrifice style, Stormzy was dressed in outfits inspired by his renowned fashion sense, courtesy of stylist Melissa Holdbrook-Aposse in the virtual worlds. His hairstyle was also influenced by Mark Maciver, better known as SliderCuts, who is at the forefront of establishing fresh Afro-Caribbean hairstyles. The star hit the virtual world in various outfits, from his signature blue tracksuit, chic all-black cargo pants and vest to an eye-catching silver ensemble complete with a metallic puffer jacket.
Bart LaCount, Vice President of International Beverages Marketing at PepsiCo, expressed his excitement about the digital in-app experience, stating, “We are thrilled to unveil the Rockstar ‘Press Play’ concert experience, which perfectly embodies our brand ethos of making energy accessible to everyone, empowering them to say ‘yes’ to the activities they love. Stormzy’s outstanding performance and Chris Fonseca’s dynamic BSL interpretation are high-energy and provide the revitalising boost needed to help music fans switch from work to play. We are dedicated to making energy within reach for everyone, and we hope that with this performance and a refreshing can of Rockstar, our fans can make the most of their downtime.”
The Rockstar ‘Press Play’ performances by Stormzy, Ronisia, Tribbs & Smolasty, and Azet are available to stream until August 4, 2023, on Spotify, or via YouTube where music fans can experience the BSL interpretation.
For more information on the Rockstar ‘Press Play’ Concert and how to win your way into Stormzy’s upcoming gig, follow @RockstarEnergyUK on Instagram, or visit www.rockstarenergy.co.uk/.
