STOCKX LAUNCHES NEW GLOBAL BRAND PLATFORM, OWN IT

StockX, a leading global platform for trading and consuming current culture products, launched a new global brand campaign anchored in the idea of owning it.

Owning it is a celebration of self expression and inner confidence. The new platform serves as an ode to the importance of an unwavering sense of self; it aims to serve as a mantra and mindset for those looking to tell the world what they’re all about without ever having to say a word.

Rooted in a hero film, the audience gets short glimpses into the lives of various people in different places, settings, and subcultures. But the thing is, their faces are never shown. Viewers are instead looking into their style, their hobbies, their passions, and their artistic expressions. From Magic the Gathering fanatics, to gamers/streamers, to a parent and child designing LEGO floral arrangements; the viewer can learn everything they need to know about the person through how they express themselves, and the attitude and confidence in which they do it.

The campaign was created in partnership with creative company Mojo Supermarket.

As StockX continues to invest heavily in global expansion, the spot is set to run across the US, UK, Canada, France, and Germany markets. In addition to both 30 and 60-second spots, the platform will extend the reach of the own it brand narrative through a series of IRL extensions including an activation at TwitchCon Amsterdam and a first-of-its-kind physical-digital Discord experience in its global Drop-Off ‘retail’ locations. StockX will also amplify the message through forthcoming partnerships with Marvel, Snap, and VOGUE.

The film was also directed by Elliott Power of Love Song in his first solo-directed commercial to air in the U.S. With Elliott’s extensive background in music, film, and fashion, he brought a unique style and artistic expression to best visualize what own it truly means.

 

 

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