As total sneaker-heads, we love the latest report from StockX that shines a spotlight on brands and products that set records and made waves on the secondary market in 2022. The report also explores search term data, revealing the most popular searches ahead of the holiday season and the brands, designers and silhouettes that saw massive year-over-year search spikes on StockX.
From the popularity of bloke-core resulting in classic football styles spiking, to the huge rise in popularity of outdoor brands, including Arc’teryx and Salomon – 2022 was a huge year for brands across fashion, tech and collectibles.
Key stats include:
SNEAKER SEARCH SPIKES:
- Classic football styles: Searches for the adidas Samba (+736%) and adidas Gazelle (+121%) are up.
- The Birkenstock everyone wants: Searches for Birkenstock Boston – the clog that is sold out everywhere – are up 741% YoY on StockX.
- Basketball-inspired sneakers: Worn both on and off the court, more consumers are searching for Puma MB.01(+6,008%), New Balance 550 (+621%), and New Balance 650 (+807%).
BRAND SEARCH SPIKES:
- Independent brands: Online Ceramics (+166%), Jacquemus (+945%), Gallery Dept (+282%)
- Outdoor brands: Arc’teryx (+186%), Salomon (+228%), Hoka (+347%)
- TikTok-boosted brands: Lululemon (+1,734%), Skims (+330%)
TRENDING SILHOUETTES
- New Balance: 650s (+807%), 550s (+621%) 2002Rs (+310%)
- Birkenstock Boston (+741%)
- Puma MB.01 (+6,008%)
DESIGNER SPIKES
- LaMello Ball (+1,660%)
- Tom Sachs (+1,008%)
- Trae Young (+213%)
- Salehe Bembury (+204%)
- Steph Curry (+141%)
The full report can be found below:
