Spotify Expands Blend with Two New Features

Believe it or not, Blend just got even better. Beginning today, Spotify is now expanding the Blend family by adding two new features that give users even more ways to connect with their friends, family and even artists through music.

Updated daily, Blend is an effortless and instant way to connect– making shared listening experiences almost as easy as hitting play. Previously, users could Blend with one friend or family member at a time – but starting today on Spotify, users can:

o   Create a Blend playlist with up to 10 people, receiving one playlist tailored to all of your tastes.

o   Blend with some of your favorite artists – including BTS, Charli XCX, Kacey Musgraves, Lauv, Megan Thee Stallion, Mimi Webb, Tai Verdes, Xamã, and more.

Now, you and some of your favorite artists can merge musical tastes into one shared playlist made just for you. Users will receive a sharecard, showing your taste match scores. These will allow you to see your listening preferences compared to the artist, and are created to be shared directly to Instagram, Facebook, Snapchat or Twitter.

Spotify believe that music brings people together – and Blend is helping listeners do just that. they know their users are craving connection and Blend gives users another way to reconnect through music and continue fostering moments of sharing and discovery.

 

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