BACARDÍ Rum® announced that CASA BACARDÍ will come to Notting Hill Carnival for the very first time this summer, as part of the rum brand’s Europe-wide music campaign ‘Do What Moves You’.
CASA BACARDÍ on the legendary Powis Square Stage will play host to an unmissable line up of incredible acts, all specially selected to represent the ‘sound of rum’. BACARDÍ has worked with the local community on the programming and the full line up will be revealed on the day. Music will run from midday to 7pm and as is Carnival tradition, the event is not ticketed and entry will be allocated on a first come, first served basis.
Traditionally, the Powis Square Stage has been the go-to place each year at Notting Hill Carnival to experience true, authentic Calypso music, which originated in Trinidad & Tobago in the early to mid-19th century. BACARDÍ will fund the normal programming on the Powis Square Stage on Sunday 26th August, and the calypsonians will also bring their Caribbean sounds to Monday’s CASA BACARDÍ line up from 12pm – 3pm.
Alongside a full day of music programming, there will be street food stalls and bars serving BACARDÍ rum drinks to complete the Carnival experience.
As part of ‘Do What Moves You’, BACARDÍ has worked with a series of Sound of Rum artists throughout the summer to host live shows and create exclusive new video content, which can be viewed on the BACARDÍ YouTube channel.
BACARDÍ has previously created content at Notting Hill Carnival for its Sound of Rum video series.