New research from Sky Sports reveals that the British public is ready for an incredible line up of women’s sport this summer, as 38% say they are watching more female sport now than ever before, and a further 34% say they are avid followers of female team and individual sports.
The growth in media coverage and support of women’s sport is certainly on the rise and 48% surveyed said they hope to see this growth continue. The results follow the success of the Women’s football World Cup, which Sky Sports News has been following throughout with a range of podcasts, digital coverage and weekly round-ups across Sky channels with Laura Woods.
This summer, Sky Sports has teamed up with some of the UK’s most talented athletes, to produce a trick-shot video that celebrates the skill and athleticism of women’s sport.
The video features top athletes, including international netball star Rachel Dunn, England cricketer Amy Jones, golf pro Annabel Dimmock, football freestyler Harriet Pavlou and netballer Ama Agbeze MBE. There are even cameo appearances from Sky Sports’ Jonny Nelson and GB snowboarder Aimee Fuller, who were keen to put their skills to the test, as well as presenters Natalie Pinkham and Rachel Brookes.
Sky Sports is hugely passionate about women’s sport, with a year-round rights portfolio including all women’s golf Majors and The Solheim Cup, England Women’s Cricket Internationals and The Ashes, the Vitality Netball World Cup, International Rugby, boxing, basketball and more.
The Ashes got underway with England’s first match against Australia taking place last week, with the entire series being shown on Sky Sports Mix throughout the month. Live coverage gets underway for the Netball World Cup in Liverpool on July 12 and continues through to the final on July 21st.
Bringing you the best build-up, live action and post-match analysis will be the Sky Sports presenting team including; ex-England Captain Tamsin Greenway, Bronze Commonwealth Games champion Pamela Cookey, ex-England International Camilla Buchanan and Director of Surrey Storm Mikki Austin. Ama Agbeze was also last week announced to be completing their line-up of talent.
Sky Sports Mix will become Sky Sports Netball showing all 20 matches from the World Cup. The dedicated channel will broadcast over 250 hours of live coverage, support programming and masterclasses throughout the 9-day tournament. All 60 matches from the Vitality Netball World Cup will also be available to watch via a live stream on Sky Sports’ YouTube channel.
Sky Sports presenter Natalie Pinkham said: “We have so much women’s sport to look forward to, with the Vitality Netball World Cup, The Ashes, Solheim Cup and so much more on Sky Sports this summer. The momentum behind women’s sport is at an all-time high, and it’s fantastic to see the positive impact it’s having on our younger generation.’
England Roses Goal Shooter Rachel Dunn said: “This summer is huge for sport, especially female sport, and it’s an honour to be so actively involved and to have the opportunity to work with such passionate and dedicated athletes. We can’t wait for the Vitality Netball World Cup!”
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