Skittles launches The House of Joy to brighten up February

Skittles will be opening the “House of Joy”, a cafe designed to give Brits the ultimate mood boost during the dreary month of February.

The pop-up cafe will be open in London from 16th-17th February offering members of the public the chance to get the ultimate motivational pep-talk from some of the UK’s most iconic drag queen talent, known for being stand-out cheerleaders. The Vivienne, Cheryl Hole, Vanity Milan and Starlet will be delivering performances across both days, aiming to bring Brits back to their best selves for the remainder of February.

Alongside a free Skittles rainbow coffee, the space itself will house a range of eye-catching rainbow installations along with a motivation mirror where visitors can write positive affirmations to themselves and others – all designed to give guests a boost in mood and motivation.

It comes as 71% said that February is the most demotivating month of the year, putting it down to the cold weather (61%) and being short on money following Christmas overspending (38%).

Speaking about the Skittles House of Joy, Ryan Pardo-Roques, Senior Brand Manager, Skittles said: “February is a hard month for everyone, so it felt fitting to open a space dedicated to giving people the boost they need to get through it. To be a drag queen is an act that takes a lot of self-confidence, motivation and most importantly self joy, so we could think of nobody more fitting to lead our motivational sessions than The Vivienne, Cheryl Hole & Starlet. We hope everybody takes something positive away to see them through the rest of the month”

Located on Old Compton Street, in the heart of Soho, the Skittles House of Joy will be open on the 16th-17th February from 11am – 4pm. The motivational performances will be taking place throughout both days the Skittles House of Joy is open.

Of course, all visitors will receive their very own pack of Skittles Squishy Cloudz to deliver a little lift when at home or in the office.

The Skittles House of Joy

Dates: 16th February – 17th February 2023

Timings: Open from 11am – 4pm

Price: FREE

Address: 68, Old Compton Street, Soho, W1D 4UJ

Nearest Tubes: Oxford Circus

 

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