Los Angeles-based electro-pop/R&B sister trio SIMIEN are back with a brand-new single, “Sugar,” and this time they’ve teamed up with multi-platinum global star Akon. The highly anticipated track lands on April 3 via Konvict Kulture, alongside a visually stunning official music video.
Blending contemporary pop with smooth R&B textures, “Sugar” is already shaping up to be a standout release this spring—perfect for fans of artists like SZA and Rihanna.
@thesimien
A Dreamy Pop-R&B Anthem Built on Emotion
Produced by Akon himself, “Sugar” delivers a lush sonic palette of warm basslines, airy textures, and dreamy melodies. SIMIEN’s signature harmonies glide effortlessly across the track, while Akon’s unmistakable voice adds depth and nostalgia.
Lyrically, the song leans into themes of romance, longing, and devotion, with emotionally charged lines like:
“The stars in your eyes make me feel alive / Don’t wanna die if it’s not you and I.”
The result is an atmospheric yet intimate track that feels tailor-made for late-night playlists and viral TikTok moments.
Inside the Lavish “Sugar” Music Video
Accompanying the single is a cinematic, Victorian-inspired music video that elevates the song’s romantic tone into a full fantasy experience.
Set within an opulent masquerade ball, the visual features:
- Candlelit banquet scenes
- Ornate gowns and swirling petticoats
- Grand, period-style interiors
The fusion of classic elegance and modern pop aesthetics creates a striking visual identity—one that mirrors the emotional intensity of the track itself.
@thesimien 🍰🍭🍫
Who Are SIMIEN?
Comprised of sisters Taédym, Jaiden, and Kamrein, SIMIEN are a genre-blending trio whose sound merges pop, R&B, and electronic influences. Drawing from their Creole, Louisiana, and Native American heritage, the group crafts music that feels both contemporary and deeply personal.
Inspired by legends like Billie Holiday, Frank Sinatra, Sade, Lauryn Hill, and Aaliyah, as well as modern icons like Adele and Destiny’s Child, their sound moves fluidly across eras and styles.
What sets SIMIEN apart is their hands-on creative approach. The trio writes, arranges, and produces their own music—often recording from their home studio using instruments like guitar, bass, and piano.
They’ve also worked with some of the industry’s biggest names, including:
- Teddy Riley
- Jermaine Dupri
- Brian Michael Cox
- Tommy Brown
- JR Rotem
From Dance Training to Global Stage
Beyond music, SIMIEN have built an impressive foundation in performance. After being selected from over 1,000 applicants, they trained at the prestigious Debbie Allen Dance Academy under legendary choreographer Debbie Allen.
During their time there, they performed in The Hot Chocolate Nutcracker at the Dorothy Chandler Pavilion, gaining world-class stage experience. Mentorship from Vivian Nixon and Deja Riley helped refine their synchronized performance style—now a defining feature of the group.
@thesimien Sugar – coming soon
Akon’s Legacy and Influence
Akon remains one of the most influential figures in modern music. Rising to fame with his debut album Trouble and hits like “Locked Up” and “Lonely,” he followed up with the triple-platinum Konvicted.
Beyond his own music, Akon has:
- Delivered 300+ collaborations
- Helped launch careers for artists like Lady Gaga and T-Pain
- Earned multiple Grammy nominations and global awards
Through initiatives like Akon Lighting Africa, he’s also made a significant humanitarian impact, bringing solar energy to millions across Africa.
@thesimien #UTTERLYINLOVE OUT NOW 🌹🖤 #viral #sisters #fyp
Why “Sugar” Is a Defining Moment
With a high-budget video, a TikTok following exceeding one million, and major press runs planned in Los Angeles and New York, “Sugar” signals a major leap forward for SIMIEN.
The collaboration with Akon—both as a feature and producer—cements their arrival on a global stage, positioning them as one of the most exciting emerging acts in pop and R&B right now.
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