Sarah-Jane Crawford Announced as new Style Ambassador for Ipanema

Ipanema & Sarah-Jane Crawford - Deckchair

The Brazilian flip-flop empire Ipanema has just announced a new Style Ambassador, Sarah-Jane Crawford, to represent the brand in the UK – a first for the summer footwear provider.

As a presenter on BBC1Xtra, Crawford’s bright and bubbly personality is a perfect match for Ipanema’s tropically stylish designs.

“As a summer-loving girl, I cannot wait to launch the Ipanema campaign,” Crawford commented.

Channeling the beaches and people from Brazil, Ipanema embodies summer vibes with a Spanish flair. They credit “the beauty of Brazil’s natural habitats” as their style inspiration, aptly, Gisele Bündchen was a previous spokesperson of the brand from 2002 – 2014.

Crawford intends to further the already impressive success of the brand in her new position. One of Crawford’s prospects as the Style Ambassador is to launch the new hashtag campaign “#GetYourSocksOff” to encourage Brits to shed their socks in favor of their strappy sandals.

But there’s more to Ipanema than just summer sun and walks on the beach. They’re also big on sustainable practices through every aspect of the manufacturing process. The slides are made from 100% recyclable PVC, with material that can be recycled over and over in an effort to reduce their carbon footprint. They’re also big supporters of localization, producing all their products in their own factories in Northern Brazil.

With an already glowing reputation, Ipanema welcomes Crawford with open arms to the team.

“Sarah-Jane’s fun personality and colorful style have made her a popular role model for female fans in the UK” Ipanema’s UK Marketing Manager Mason Young said. “We are delighted to be working with her as our first UK Style Ambassador this summer.”

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