Research from Snickers reveals the true extent of football mania in the UK, as over half (51%) of respondents admit their preoccupation with the sport has led to them forgetting everyday tasks, with one in five (20%) going hungry as they forget to go food shopping.
A quarter (25%) were left with dirty laundry, as household chores were put off and 21% have admitted to forgetting an important event, including family weddings and get-togethers, whilst their team was on the screens. More than one in ten have forgotten wedding anniversaries (14%), doctor’s appointments (17%) and their own child’s birthday (13%) during football season.
Some fans are so consumed with the game they have moved house to be closer to their team’s ground, avoided clothes or even cars that feature their rival team’s colour, and got tattoos to show their loyalty.
To ensure fans don’t get too lost in the excitement, Ross Kemp has teamed up with Snickers to create personalised Matchday Reminders to help the nation keep track of those important occasions and everyday tasks. Available for free, members of the public can sign up to receive their bespoke video reminder from Ross via the Snickers Webpage from today until 10th December 2022.
Ross Kemp said: “We’ve all been there, made a blunder when there’s a game on and forgotten something our other half or a mate has asked us to do. The team comes first for those 90 minutes. We must keep ourselves in line sometimes, maybe put social media reactions on hold until the kids are picked up or you’ve put the washing out. I’m ready to go in on these Matchday Reminders to keep other fans in check, and hopefully give them a laugh too.”
Brits are gearing up for eight weeks of forgotten events, celebrations, and chores, with over a quarter admitting they’ve not even considered doing the Christmas shopping until the winter international football season has concluded. Even then, 84% agreed that their attention will immediately turn to domestic leagues.
When asked if football dominated their thoughts, half of the respondents agreed. Seven in 10 (71%) are so enamoured with the sport their thoughts have been known to drift towards it when perhaps they shouldn’t. Such instances include during job interviews (12%), when getting married (12%), and during the birth of their children (11%).
Chloe Smith, Senior Brand Manager at Snickers said: “The research proves that football is a massive part of people’s lives. Whether you’re a fan or not, it’s likely you’ll catch a match this international winter season. We’ve launched Snickers Matchday Reminders special packs to help fans remember that there is a world outside of the game, even if it’s just for the time it takes them to eat at the bar.”
For more information, visit the Snickers Webpage.
