Last night, Reebok brought together the UK’s biggest MMA fans from music, fashion and sport to watch Conor McGregor’s eagerly awaited return to the octagon against Donald ‘Cowboy’ Cerrone.

Special guests on the night included boxing star and Reebok ambassador Conor Benn, Love Island’s Adam Collard and Chris Williamson, as well as rapping sensation Jaykae.  

Committed fans arrived at 1am and were treated to food, cocktails, entertainment and music to take them through to the early hours of Sunday morning.

 The event was held to showcase Reebok ambassador Conor McGregor’s comeback bout as well as to celebrate the launch of the new Zig Kinetica sneaker, as the Irish MMA sensation returned to the Octagon for the first time since October 2018.

Reebok’s new Zig Kinetica is a ground-breaking new silhouette that channels energy with every stride you take. Last week, the shoe debuted with an ad starring the legendary fighter as he transformed into an action figure through the ‘power of Zig’.


Reebok’s ZigTech technology, originally introduced on 2010’s ZigPulse silhouette, set a new standard for innovation, function and disruptive design. Transcending its performance-based origin, Zig Kinetica fuses innovative sport tech with sleek style to create a highly functional shoe that seamlessly transitions from gym to street.


Zig Kinetica is built around a distinct zigzag-shaped, energy-return sole that channels and returns kinetic energy using a three-part system:


  • Floatride Fuel: Energized bouncy foam helps deliver cushioning feel for everyday needs
  • Zig Energy Shell: Channels and returns kinetic energy, while providing a bold aesthetic
  • Zig Energy Bands: A unique outsole that expands and contracts like a rubber band to provide spring-like response


Zig Kinetica drops on February 21, 2020 and will be available in all good UK sporting retailers. For more information, please visit