Reebok and Mallet London, reveal a collaborative footwear collection that draws inspiration from the iconic UK music scene in the 90’s and 2000’s. The capsule heroes two styles that were prevalent on the streets of London while youngsters were growing up in Europe and the rest of the world: the Workout Plus and Classic Leather.
Bringing together two brands founded in England, the collaboration reflects the culture, style and vibe that are at the heart of the city of London. Both the Mallet London x Reebok Classic Leather and Workout Plus were designed with city kids in mind and feature the original Reebok leather, each being available in triple black and white colorways. The triple black is a nod to the daily uniform of noughties kids while the all-white is made for nights and weekends.
Finishing the shoes are signature Mallet London details including a silver heel clip, metal tongue tab, perforated ‘M’ embossing and London bus ticket keychain.
“This is the biggest moment in Mallet’s history so far, to be collaborating with one of the giants of the sportswear industry in Reebok is a truly proud moment for myself and the brand,” said Co-founder, Tommy Mallet.
“Reebok was and still is a huge part of the UK music and garage scene, but not only that it was a uniform for me and my friends in the early 2000s and a huge part of my childhood. To be able to recreate the Workout Plus and Classic Leather with a Mallet touch is something I’ve dreamed of for years.”
“This collaboration is something we are so proud of as a brand,” said Co-founder Evren Ozka. “Working with an iconic British company like Reebok has been an unforgettable process, as well as bringing back so many childhood memories. I’m thrilled now that we’re able to share it with the public and everyone can get their own little piece of history.”
