Energy drink fans looking to stock up for summer have a new budget-friendly option, as the latest Red Bull Variety Pack officially launches in UK stores from 1 June.
Available exclusively in selected B&M and Co-op locations, the new multipack contains 18 cans across six different Red Bull flavours. The launch comes just in time for festival season, summer BBQs, gaming sessions and long weekends in the sun.
For shoppers looking to try multiple flavours without buying individual packs, the new bundle offers a mix of classic favourites alongside Red Bull’s newest limited-edition release.
What’s Inside the Red Bull Variety Pack?
The 18-can variety pack includes:
- 3 x Original Red Bull
- 3 x Red Bull Sugarfree
- 3 x Red Bull Zero
- 3 x Red Bull Summer Edition Citrus Zest
- 3 x Red Bull Peach Edition
- 3 x Red Bull Ice Edition
The inclusion of the new Summer Edition Citrus Zest gives consumers the chance to sample Red Bull’s latest seasonal flavour alongside some of the brand’s most popular permanent editions. Fans of variety packs have consistently praised mixed-flavour selections for allowing them to discover new favourites while still enjoying classic options.
A Summer Saving for Energy Drink Fans
With the cost of groceries continuing to be a focus for many households, the new pack offers a straightforward way to save money compared with buying cans individually.
Priced at £13 in B&M and £15 in Co-op for 18 cans, the variety pack delivers a mix of flavours at a price point that is likely to appeal to regular Red Bull drinkers, students, gamers and festival-goers looking to stock up ahead of summer events.
The launch also reflects the growing popularity of multipack energy drink purchases, with mixed-flavour bundles becoming increasingly common as shoppers look for greater variety and convenience.
Why the Variety Pack Could Be One of Summer’s Biggest Convenience Store Launches
With six different flavours, a value price of just 72p per can at B&M and 83p per can at Co-op, plus the inclusion of the brand-new Citrus Zest Summer Edition, Red Bull’s latest variety pack arrives at the perfect time for the UK’s summer social calendar.
Whether you’re planning a festival weekend, hosting a barbecue or simply want to keep the fridge stocked, the new bundle offers one of the most affordable ways to experience multiple Red Bull flavours in a single purchase.
You can also find your nearest store via B&M Stores or Co-op Food.
Learn more at: https://www.redbull.com/gb-en/
