Rainbow Themes: How Industries Are Cashing in on the Trend

The rise of rainbow themes started in the late 90s and early 2000s, a symbol of joy and inclusion. Showing that even after the rainiest and bleakest of days, we can still end up seeing a colourful rainbow. Thus, let’s take a moment to appreciate its popularity and see how the various industries have capitalised on it, along with how you can enjoy it.


Impact on Various Industries

In a world where trends seem to come and go, there is one that has reigned strongly for quite a while. Rainbows have infiltrated every industry you can think of, even those that you least expect, like the online casino sector.

As an example, we can take note of games such as Rainbow Riches Slingo, filled with this vivid imagery. If you’ve never heard of Slingo before, it’s an innovative combination of slots and bingo which has been gaining a lot of traction. And even this seemingly unrelated game has been taken over by the beautiful rainbow, adding even more colour to the genre.

Apart from the inclusion in the tech and gaming sectors, we can take a look at how this has shaped the self-care industry. One look at social media platforms like Pinterest will lead you to see items such as the Unicorn Fruit Whipped Body Butter by Truly going viral. Moreover, every other post on social media will contain a depiction of gorgeous rainbow-inspired products that are purchased by thousands.

But perhaps the most prominent use of this symbol has been in home decor, ranging from common depictions of the rainbow, to simply using the colours in elaborate designs. Most recently, we can see the trend of using rainbow colors in softer, pastel tones to paint walls around the home.

Photo by Edson Rosas on Unsplash

Incorporating Rainbow Colours into Your Life

As several studies and articles report, such as the one by the University of Derby, colours can have a subliminal effect on us. And since rainbows have historically been associated with hope and happiness, adding more of this subconscious messaging certainly won’t hurt. From bed covers to lighting, nothing has been left untouched so there’s plenty to pick from.

If you’re looking for more than just a splash of colour, consider adding a fun rainbow wall piece. This can either be done by painting it directly on the wall or by hanging a colourful crocheted piece. If this seems like too much of a commitment, there are other options you can go for that are less eye-catching.

You can start by adding fun rainbow LED lights to your home. Be it around your TV, your gaming set-up, or simply in your bedroom – it can give your house a completely different vibe without a total makeover. Consider adding a rainbow bookend to spice up your bookshelf, or some funky rainbow decor. At the very least, it will be a great conversation starter whenever you have guests over.

Rainbows have made their mark not only in our skies but also in the world around us. From industry to industry, there’s not one area where this imagery hasn’t shined upon us. So, if you’re looking to add some pizzazz to your life, perhaps it’s time to embrace this just as much as these industries have.

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