Perfectly personifying New Balance‘s key pillar in the intersection where sports meets culture, this ethos along with Sterling’s world-class talent on the pitch as well as his off-pitch cultural relevance and interests, couldn’t demonstrate New Balance’s values any better.
Now, Sterling is ready to lace up and step out in the New Balance 327, which shed a new light on the ’70s as a time of innovation by boldly reshaping classic design elements with a thoroughly contemporary outlook.
