Sports company PUMA has entered into a long-term agreement with the Spanish football league, LaLiga, to become the league’s Official Technical Partner. Starting from the 2019/20 season, PUMA will produce the official match ball for all games in Spain’s top-flight leagues; LaLiga Santander and La Liga 1|2|3.
With a total audience of 2.7 billion viewers in 183 countries annually and more than 80 million followers on social media, LaLiga is one of the world’s leading sport leagues. This sponsorship will significantly expand PUMA’s on pitch visibility and strengthen its position as a leading global football brand.
Both companies share a long history but also a young spirit and a vision for growth that will be boosted by this alliance.
PUMA is adding LaLiga to a strong roster of PUMA football players, including some of the best players in LaLiga: Luis Suárez, Antoine Griezmann, Jan Oblak, Samuel Umtiti, Santi Cazorla, Marc Bartra, and Giovani Lo Celso. The start of the 2019/20 La Liga season will also see the addition of two new clubs: Girona FC and Valencia CF.
PUMA’s values of being brave, confident, determined and joyful, fit perfectly with those of LaLiga: Teamwork, Overcoming, Equality, Respect and Tolerance, Fair Play and Authenticity. The two companies share an international vision, passion for having the best product and transforming society through the universal values of sport.
For more information, please visit www.puma.com