Leading British artists have reimagined a series of pub signs as nude artworks to raise money for pubs struggling with rising energy bills.
The Pub Renaissance, a new art collection curated by the UK’s number one premium lager, Stella Artois, features work from renowned artists including Reuben Dangoor and Heath Kane. Pub landlord and former model, Jodie Kidd, is also lending her support to the campaign by posing in the buff for a new sign that will temporarily hang outside her West Sussex establishment, The Half Moon.
The campaign is in direct response to the threat facing pubs across the country. Amid the cost of living crisis, many are struggling to pay their bills as energy prices continue to skyrocket – latest data from charity, Hospitality Action, has revealed applications for financial support are up by almost a third (29 per cent) on the previous year.
The nude pub signs are available for online auction for a limited time only, with more affordable posters are also available to purchase at www.stellapubsigns.com – buy your nude artwork now to save pub culture. All profits will be donated to Hospitality Action to assist pubs with rising energy bills and Stella Artois will match funds raised, up to £50,000.
“I’m very proud to be involved with this campaign. As a landlord myself, I’m very aware of the struggles that pubs and the whole of the hospitality industry are facing. My pub is fittingly called The Half Moon, and I can’t wait to see the new sign in all its glory – all for a good cause!”
Jodie Kidd, Pub landlord
Inspired by the recent launch of Stella Artois Unfiltered, the eleven-piece collection celebrates the beauty of living life ‘au naturel’ – just like the naturally unfiltered beer itself.
The cheeky series includes ‘The Cricketers’ reimagined by Reuben Dangoor to star a batsman with a strategically placed bat, a new view of ‘Queen Victoria’ by Samuel Rees-Price, and a brand-new portrait of HRH King Charles for ‘The Kings Head’ by Heath Kane. Spanning a variety of signs from across the UK, the full collection includes:
- Reuben Dangoor x The Cricketers
- Bernadette Timko x Duke of Wellington
- Emma Wesley x The Bricklayers Arms
- Becki Gill x Britannia
- Samuel Rees Price x Queen Victoria
- Alice Tye x The Plough
- Mattia Guarnera x Horse & Jockey
- Natasha Klutch x George & Dragon
- RYCA x Robin Hood
- Enigma x The Cannon
- Heath Kane x King’s Head
The original works will be sold via The Auction Collective, with the online auction closing on 5th April. Replica posters can also be purchased via www.stellapubsigns.com. Buy nude art. Help pubs.