Pepsi is giving its world-famous taste credentials a warm, nutty twist with the release of a limited-edition flavor, Pepsi Nutmeg. Announced across the brand’s social channels, the fiery new offering pays homage to Pepsi’s latest football campaign, ‘Nutmeg Royale‘, an epic film featuring football icons and celebrating the game’s craftiest move. Always at the forefront of football, fun and flavor, Pepsi has created this new flavor for risk-takers who are thirsty for the unexpected and the rush of the game, captured in a can.
Swapping out Pepsi’s iconic can design, Pepsi Nutmeg comes in striking new packaging that draws inspiration from the ‘Nutmeg Royale’ hero film – a nod to the brand’s forward-thinking innovation and connectivity. The limited-edition can is shaded in a light sandy color, showcasing two footballers embraced in a nutmeg exchange, and comes in a 473ml size. Pepsi Nutmeg is available as an extremely limited-product run and while not yet available for purchase, football fans should keep their eyes on the Pepsi Global channels on Instagram, Twitter and Facebook for their chance to get their hands on the new flavor.
The announcement of Pepsi Nutmeg coincides with the brand’s new global tagline ‘Thirsty For More’, which launched earlier this year to celebrate people’s thirst for fun, excitement and unexpected outcomes. ‘Thirsty For More’ is a shared mindset between the brand and its consumers and celebrates and rewards those who pursue their curiosity to experience the exciting and unexpected.
