Pepsi is bringing a nostalgic twist to summer in London with the launch of the Pepsi Parlour, a free immersive pop-up experience celebrating the brand’s new Pepsi Ice Cream Zero Sugar range.
Taking over Soho for one weekend only, the experience combines Y2K-inspired aesthetics, ice cream float creations and exclusive collaborations with Creams Café, offering visitors the chance to sample unique Pepsi-inspired treats completely free of charge.
For foodies looking for the latest London pop-ups, summer events and free experiences, the Pepsi Parlour is shaping up to be one of the season’s most intriguing attractions.
What Is the Pepsi Parlour?
Created to celebrate Pepsi’s latest flavour innovation, the Pepsi Parlour transforms the traditional ice cream parlour into a playful, retro-inspired destination where guests can experience the new drinks in unexpected ways.
Visitors will be able to sample Pepsi ice cream float creations featuring the new flavours alongside premium gelato supplied by Creams Café.
Featured serves include:
- Cherry & Vanilla Sundae Swirl
- Raspberry Ripple Sundae Surprise
- Salted Caramel Sundae Soda
The experience embraces the colourful energy of early-2000s culture, blending nostalgic design with modern flavour combinations.
Pepsi Parlour Soho Dates and Location
The first Pepsi Parlour pop-up will take place in the heart of Soho.
Event Details
Location: The Designer Boutique, Soho, London
Dates: 24–26 July 2026
Opening Times:
- Friday: 3pm – 7pm
- Saturday: 11am – 7pm
- Sunday: 11am – 7pm
The event is completely free to attend, making it a great addition to London’s packed summer events calendar.
Pepsi’s Nationwide Sampling Tour
The Pepsi Parlour isn’t the only way fans can try the new flavours.
Starting on 17 July ahead of National Ice Cream Day, Pepsi will launch a branded Airstream tour across the UK, giving away an impressive 90,000 free cans of its new ice cream-inspired flavours.
Pepsi Airstream Tour Dates
London
17 July 2026
Battersea Power Station – Power Station Square
Birmingham
18–19 July 2026
Bullring – Rotunda Square
Manchester
23–24 July 2026
St Ann’s Square
Bournemouth
25–26 July 2026
Bournemouth Square
The tour aims to introduce consumers to the new flavour range before the wider Pepsi Parlour activations continue throughout the summer.
Pepsi x Creams Café Takeovers Continue Into August
For those unable to visit Soho or Brighton, Pepsi and Creams Café will continue their collaboration later in the summer with dedicated parlour takeovers.
Newcastle
21 August 2026
Creams Café, Newcastle upon Tyne
London
28 August 2026
Creams Café, Shepherd’s Bush
These special events will offer guests another chance to experience the limited-edition Pepsi-inspired dessert creations.
A Growing Trend for Immersive Food Experiences
Immersive food and drink activations continue to grow in popularity across the UK, with brands increasingly creating interactive experiences that blend social media-friendly moments with exclusive menu items.
Pepsi’s latest campaign taps into that trend by combining nostalgic design, innovative flavour pairings and free product sampling, giving consumers a new way to engage with the iconic soft drink brand.
For more information about Pepsi’s latest products and promotions, visit the official Pepsi UK website.
