It’s no secret that people go crazy for Heinz Tomato Ketchup, so crazy in fact people have literally tattooed it on their bodies. And now, in a world first, Heinz Tomato Ketchup and Lick have joined forces to paint homes ketchup red – and satisfy sauce superfans with their limited edition Red HTK 57 paint.
We know that when it comes to ketchup it has to be Heinz, and it’s no secret that people love the taste, so now it’s time to celebrate the love of this iconic colour like never before.
The artisans of incomparable pigment-rich paints, Lick have meticulously developed a unique blend of pigments in their one-of-a-kind, technologically advanced paint formula that is the iconic Heinz Tomato Ketchup colour when it dries. So, sauce obsessives can enjoy decorating their walls and furnishings… in addition to their plates.
Tash Bradley, Director of Interior Design and Colour Psychologist at Lick says:
“Red has the longest wavelength of all colours in the spectrum. It’s the first colour we see and feel, stimulating a visceral physical response. We associate the colour with the ripeness or sweetness of natural foods, which can subconsciously trigger our appetites, as well as a desire to chat, making it a firm favourite for social spaces such as kitchens and dining rooms, the very places you’d find a Heinz ketchup bottle! Red HTK 57 is such an energising and eye-catching colour, with a richness and depth that gives it a timeless appeal in the home”.
Whether you’re colour drenching a room, committing to a statement wall, or looking for a pop of accent décor, look no further than Red HTK 57. This energising tomato red will entice all your senses and is the perfect way for any Heinz lover and shamelessly stylish Lick enthusiast to introduce their love of Heinz-iness into their inner sanctuary.
For a limited time only, you will be able to purchase one of 570 made-to-order Red HTK 57 tins of matt paint exclusively from lick.com. So be quick and get your rollers at the ready, because you won’t want to miss this.
P.s We know when it comes to ketchup it has to be Heinz- but please lick your plate, not the paint.
Heinz x Lick Red HTK 57 is available to buy online from www.lick.com from 6thSeptember for £45 plus P&P.
